Why Bert Jacobs Failed Six Times Before He Was Able to Trademark ‘Life Is Good’
Bert Jacobs, co-founder of Life Is Good, describes to Inc. senior writer Christine Lagorio-Chafkin how a keg party and a pro bono lawyer helped solidify his brand.
Bert Jacobs, co-founder of Life Is Good, describes to Inc. senior writer Christine Lagorio-Chafkin how a keg party and a pro bono lawyer helped solidify his brand.
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