Secrets of the Book Designer: Paperbacks

I’m a cover designer at Vintage & Anchor Books, the paperback imprint at the Knopf Doubleday Publishing Group. On average, roughly half our covers are adapted from the hardcover design, and the rest are entire redesigns. Whether or not a book needs a facelift depends on a number of factors, including (most importantly) hardcover sales, the hardcover design’s commercial accessibility, and its reproducibility in paperback. The goal of the paperback is therefore to reposition a book, capture a wider audience, or target a new market. We give books a second chance.