Rolex Daytona Watch: A Zero To Hero Story

If there’s ever been a story of zero to hero, it’s that of the Rolex Daytona. Unloved and unwanted, selling barely 500 units annually in its formative years, the Rolex Daytona has grown to become one of the most coveted watches of all time, commanding year-long waiting lists and astonishing residuals. The question is, how did that happen? This is the journey that turned Rolex’s loser of a David into a hulking great Goliath.