Optimus Prime Vs Clarks Shoes – social customer service can be fun

Just under a couple of weeks ago I took my son Sam to Clarks to get his annual check up and new school shoes. As it was a Sunday just before the summer holidays, the shop was packed and, on top of that, it turned out he needed 3 different pairs of shoes. All went well – we had a friendly (patient) and helpful shop assistant – and we soon left the shop with all the footwear needed for the coming term. But what has this got to do with social customer service and, more importantly, Transformers?