Posted by on June 19, 2017 10:11 am in All Happiness

The 5 Second Rule (

If you are reading this then you know exactly what you need to be doing in order to get what you want. There is nothing that I could tell you about how to get what you want that you don’t already know, or that you couldn’t easily get from a quick Google search. You already know that the opportunity for growth and expansion lies in your ability to step outside of your comfort zone, but you still won’t do it, and here’s why:

Knowing what to do will never be enough.

It’s not as simple as, “Just do it.” If it were that simple, we would all have everything we want. There’s something really foundational that has to happen before we can take action, and that is that we must learn to conquer our own feelings.

Because of the way your brain is wired, when your thoughts and feelings are at war, when there is a discourse between what you know you should be doing and what you feel like doing, your feelings are always going to win. If you don’t feel like doing it, you won’t do it– that’s why you need the 5 Second Rule. And no, I’m not talking about the 5 Second Rule that relates to dropping food on the floor, and as long as you pick it up within 5 seconds it’s okay to eat…I’m talking about something that will literally change your life – if you let it.

This is a tool for hyper-intentionality, action, and identifying moments in your life where there is tremendous opportunity and joy.

I first shared the idea about 5 years ago on a TEDx stage, and it’s now one of the top 20 Tedx talks in the world. It’s been viewed over 6 million times in over 37 countries – and the feedback we’ve gotten from people who have applied what they learned from that talk is incredible.

I discovered the 5 second rule about 7 years ago. Before I worked for CNN, before I gave the TEDx talk, before I was a contributing editor for SUCCESS magazine, before I had written a book, launched and sold two businesses – in fact, I discovered this tool in what was probably the worst moment of my life to this day.

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